388 lines
15 KiB
Go
388 lines
15 KiB
Go
package entitys
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type AdviceData interface {
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Example() string
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Copy() AdviceData
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Role() AdviceRole
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Desc() string
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}
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type AdviceRole string
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const (
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RoleAdvicer AdviceRole = "advicer"
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RoleProject AdviceRole = "project"
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RoleSkill AdviceRole = "skill"
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RoleClient AdviceRole = "client"
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)
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var RoleDesc = map[AdviceRole]string{
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RoleAdvicer: "顾问",
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RoleProject: "项目",
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RoleSkill: "沟通技巧",
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RoleClient: "客户",
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}
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// -------顾问
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// DialectFeatures 方言特征
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type DialectFeatures struct {
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Region string `json:"region"` //方言使用程度
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Intensity float64 `json:"intensity"` // 方言使用强度（0-1）
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KeyWords []string `json:"KeyWords"`
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}
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func (e *DialectFeatures) Example() string {
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return `{"region":"四川成都话","intensity":0.4,"key_words":["噻","要得","没得","不晓得","是不是"]}`
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}
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func (e *DialectFeatures) Copy() AdviceData {
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return new(DialectFeatures)
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}
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func (e *DialectFeatures) Role() AdviceRole {
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return RoleAdvicer
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}
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func (e *DialectFeatures) Desc() string {
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return "方言特征"
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}
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// SentencePatterns 句子模式
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type SentencePatterns struct {
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OpeningMode []string `json:"openingMode"` //开场模式
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ExplanationMode []string `json:"explanationMode"` //解释模式
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ConfirmationMode []string `json:"confirmationMode"` //确认模式
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SummaryMode []string `json:"summaryMode"` //总结模式
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TransitionMode []string `json:"transitionMode"` //过渡模式
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}
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func (e *SentencePatterns) Example() string {
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return `{"openingMode":["我给你介绍一下","我们先来看一下"],"explanationMode":["是这样的","我跟你讲","你发现没得"],"confirmationMode":["对吧？","是不是嘛？","你晓得不？","明白了噻？"],"summaryMode":["所以说","简单说就是"],"transitionMode":["然后的话","再其次","还有一点"]}`
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}
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func (e *SentencePatterns) Copy() AdviceData {
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return new(SentencePatterns)
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}
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func (e *SentencePatterns) Role() AdviceRole {
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return RoleAdvicer
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}
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func (e *SentencePatterns) Desc() string {
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return "句子模式"
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}
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// PersonalityTags 个性标签
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type PersonalityTags []string
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func (e *PersonalityTags) Example() string {
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return `["耐心细致","细节控"]`
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}
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func (e *PersonalityTags) Copy() AdviceData {
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return new(PersonalityTags)
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}
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func (e *PersonalityTags) Role() AdviceRole {
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return RoleAdvicer
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}
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func (e *PersonalityTags) Desc() string {
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return "个性标签"
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}
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// ToneTags 语气标签
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type ToneTags struct {
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Enthusiasm float64 `json:"enthusiasm"`
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Patience float64 `json:"patience"`
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Confidence float64 `json:"confidence"`
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Friendliness float64 `json:"friendliness"`
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Persuasion float64 `json:"persuasion"`
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}
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func (e *ToneTags) Example() string {
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return `{"enthusiasm":0.8,"patience":0.9,"confidence":0.85,"friendliness":0.75,"persuasion":0.7}`
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}
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func (e *ToneTags) Copy() AdviceData {
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return new(ToneTags)
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}
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func (e *ToneTags) Role() AdviceRole {
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return RoleAdvicer
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}
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func (e *ToneTags) Desc() string {
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return "语气标签"
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}
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// SignatureDialogues 代表性对话示例
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type SignatureDialogues []struct {
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Context string `json:"context"`
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Dialogue string `json:"dialogue"` //解释
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}
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func (e *SignatureDialogues) Example() string {
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return `[{"context":"客户质疑地块大小","dialogue":"哥，14亩确实不大，但你要在成都是2.5环内城买房，这种是个普遍存在的一个现象。你看万景和绿城都是13亩，中铁建只有8.8亩，339那个帮泰只有11亩。我们虽然地小，但楼间距开阔啊，看过去都是200多米！"},{"context":"客户担心物业费高","dialogue":"姐，我懂你意思，我们也觉得物业费是有点贵。但招商物业是铂金服务，有管家送外卖、免费宠物喂养这些增值服务。你算一下，就算贵一块钱，十年也就多14000，但好物业让房子增值不止这点！"},{"context":"客户犹豫价格","dialogue":"说实话，这个地段的地价都比28板块贵5000多，但我们单价只贵3000。你看龙湖滨江云河颂套内单价都36000了，我们才33000，真的性价比高！现在不买，以后这个板块可能就买不起了。"}]`
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}
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func (e *SignatureDialogues) Copy() AdviceData {
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return new(SignatureDialogues)
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}
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func (e *SignatureDialogues) Role() AdviceRole {
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return RoleAdvicer
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}
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func (e *SignatureDialogues) Desc() string {
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return "代表性对话示例"
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}
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// -------项目
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// RegionValue 区域价值话术库
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type RegionValue map[string][]string
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func (e *RegionValue) Example() string {
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return `{"区位层级":["成华区2.5环内侧，这个位置真的稀缺","槐树店板块现在是成华区的number one板块","北接三板桥商圈，西靠万象城，东临火车东站","属于淮舜板块，万象城东的核心位置"],"地价论证":["我们地价19500，华晨府20400，棕榈也是2万+","2.5环内现在地价没有低于19000的","面粉贵了，面包不可能便宜"],"板块热度":["从21年新希望锦麟一品开始，这边全是高端盘","龙湖最高端的滨江系列在这里，新希望的锦麟系列也在这里","各大品牌开发商争相恐后都在这边拿地"],"发展规划":["槐树店板块是棋盘成钢之后第二个富人区","整个板块都是300万到900万的总价段","未来全是改善型住宅，没有刚需盘"]}`
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}
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func (e *RegionValue) Copy() AdviceData {
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return new(RegionValue)
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}
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func (e *RegionValue) Role() AdviceRole {
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return RoleProject
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}
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func (e *RegionValue) Desc() string {
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return "区域价值话术"
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}
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// CompetitionComparison 竞品对比话术
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type CompetitionComparison map[string]map[string]string
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func (e *CompetitionComparison) Example() string {
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return `{"龙湖滨江云河颂":{"优点承认":"龙湖位置确实好，看沙河公园","价格对比":"他们单价32000-35000，但得房率只有95%，套内算下来36000+","优势突出":"我们得房率118平实得132平，套内单价才33000"},"邦泰云锦":{"定位相似":"邦泰也是首个项目，要打造口碑","价格参考":"他们当时12800拿地，现在卖34000","品质对比":"我们外立面全玻璃幕墙，比他们成本高30%"}}`
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}
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func (e *CompetitionComparison) Copy() AdviceData {
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return new(CompetitionComparison)
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}
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func (e *CompetitionComparison) Role() AdviceRole {
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return RoleProject
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}
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func (e *CompetitionComparison) Desc() string {
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return "竞品对比话术"
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}
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// CoreSellingPoints 核心卖点
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type CoreSellingPoints map[string]string
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func (e *CoreSellingPoints) Example() string {
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return `{"产品配置高端":"全玻璃幕墙+铝单板外立面，三层中空氩气玻璃，3.2米层高，方太Y9烟机灶具，高仪卫浴","地段稀缺性":"成华区2.5环内侧核心地段，槐树店板块是成华区number one板块，被三板桥、万象城、火车东站包围","得房率高":"118平实得132平，套内单价33000，比龙湖滨江云河颂套内单价低3000"}`
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}
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func (e *CoreSellingPoints) Copy() AdviceData {
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return new(CoreSellingPoints)
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}
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func (e *CoreSellingPoints) Role() AdviceRole {
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return RoleProject
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}
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func (e *CoreSellingPoints) Desc() string {
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return "核心卖点"
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}
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// SupportingFacilities 配套体系
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type SupportingFacilities map[string]map[string]string
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func (e *SupportingFacilities) Example() string {
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return `{"交通配套":{"地铁":"双店路站350米（7号线），槐树店站550米（4号线），未来12号线","道路":"中环路、成洛大道，到春熙路5个站","通达性":"到火车东站2个站，到华西30分钟内"},"教育配套":{"幼儿园":"楼下公立幼儿园","小学":"城市附小锦汇东城（成华区生源最好的学校）","生源优势":"周边新盘都是300万+，生源纯粹"},"医疗配套":{"三甲医院":"市六医院、市二医院3公里内","顶尖医疗":"华西医院锦江院区30分钟车程","便利性":"到华西本部也是30分钟内"}}`
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}
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func (e *SupportingFacilities) Copy() AdviceData {
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return new(SupportingFacilities)
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}
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func (e *SupportingFacilities) Role() AdviceRole {
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return RoleProject
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}
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func (e *SupportingFacilities) Desc() string {
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return "配套体系"
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}
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// DeveloperBacking 开发商背书
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type DeveloperBacking map[string]string
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func (e *DeveloperBacking) Example() string {
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return `{"公司实力":"中信资产，多元化民营企业","资金安全":"在河南渑池有铝土矿，每年稳定收入10亿","开发经验":"宜宾有5个项目，贵州2个，成都是首个项目","合作方":"招商铂金物业，首次与外部企业合作"}`
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}
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func (e *DeveloperBacking) Copy() AdviceData {
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return new(DeveloperBacking)
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}
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func (e *DeveloperBacking) Role() AdviceRole {
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return RoleProject
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}
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func (e *DeveloperBacking) Desc() string {
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return "开发商背书"
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}
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// -------销售话术
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// NeedsMining 需求挖掘话术
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type NeedsMining map[string][]string
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func (e *NeedsMining) Example() string {
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return `{"预算需求":["你们总价想控制在多少以内？","是考虑按揭还是一次性？","月供能接受多少范围？"],"居住需求":["几个人住？有老人小孩吗？","主要是自住还是考虑投资？","现在住哪里？想改善哪些方面？"],"通勤需求":["在哪个位置上班？","主要开车还是坐地铁？","对地铁距离有要求吗？"]}`
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}
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func (e *NeedsMining) Copy() AdviceData {
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return new(NeedsMining)
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}
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func (e *NeedsMining) Role() AdviceRole {
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return RoleSkill
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}
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func (e *NeedsMining) Desc() string {
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return "需求挖掘话术"
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}
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// PainPointResponse 痛点应对策略
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type PainPointResponse map[string]map[string]string
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func (e *PainPointResponse) Example() string {
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return `{"地块太小":{"承认事实":"14亩确实不大","普遍现象":"2.5环内都是小地块，万景13亩，中铁建8.8亩","转化优势":"但人少安静，楼间距反而更开阔","对比竞品":"339的邦泰才11亩，人家上千万豪宅"},"物业费高":{"理解感受":"我懂你，我们也觉得有点贵","价值分析":"但6块里3块是增值服务（保洁、送外卖）","价格补贴":"前三年补贴到5块，跟其他盘差不多"}}`
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}
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func (e *PainPointResponse) Copy() AdviceData {
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return new(PainPointResponse)
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}
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func (e *PainPointResponse) Role() AdviceRole {
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return RoleSkill
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}
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func (e *PainPointResponse) Desc() string {
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return "痛点应对策略"
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}
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// ValueBuilding 价值塑造技巧
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type ValueBuilding map[string][]string
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func (e *ValueBuilding) Example() string {
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return `{"地段价值塑造":["买房最重要的是地段、地段、还是地段","核心地段的核心资产才保值增值","2.5环内的地卖一块少一块，不可再生"],"产品价值塑造":["我们是用改善的价格，买豪宅的标准","很多细节都是3000万豪宅才有的配置","外立面成本比竞品高30%，但单价差不多"]}`
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}
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func (e *ValueBuilding) Copy() AdviceData {
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return new(ValueBuilding)
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}
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func (e *ValueBuilding) Role() AdviceRole {
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return RoleSkill
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}
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func (e *ValueBuilding) Desc() string {
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return "价值塑造技巧"
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}
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// ClosingTechniques 促单话术
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type ClosingTechniques map[string]map[string][]string
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func (e *ClosingTechniques) Example() string {
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return `{"紧迫感营造":{"时间紧迫":["今天是月底最后一天，领导有压力价格可谈","我们刚刚开盘，还有额外优惠","月底冲业绩，价格最有弹性"],"房源稀缺":["118只剩20多套了，好楼层不多","这栋楼就60户，卖一套少一套","特价房只有这几套，今天不定可能就没了"]},"优惠策略":{"价格优惠":["今天定的话，我可以跟领导申请额外折扣","买车位的话，总价多给两个点优惠","一次性付款再优惠一个点"],"附加价值":["送一年物业费","送品牌家电礼包","优先选车位"]},"决策推动":{"小步推进":["要不先交个小定保留房源？","可以先排个号，有优惠优先通知你","今天不定的话，我帮你留意好楼层"]}}`
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}
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func (e *ClosingTechniques) Copy() AdviceData {
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return new(ClosingTechniques)
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}
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func (e *ClosingTechniques) Role() AdviceRole {
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return RoleSkill
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}
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func (e *ClosingTechniques) Desc() string {
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return "促单话术"
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}
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// CommunicationRhythm 沟通节奏控制
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type CommunicationRhythm map[string]map[string]string
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func (e *CommunicationRhythm) Example() string {
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return `{"开场阶段":{"时间占比":"5%","目标":"建立关系，了解需求","关键动作":"亲切称呼，简单寒暄，确认看房重点"},"沙盘讲解":{"时间占比":"30%","目标":"建立价值认知","关键动作":"板块价值→周边配套→项目亮点→开发商介绍"}}`
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}
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func (e *CommunicationRhythm) Copy() AdviceData {
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return new(CommunicationRhythm)
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}
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func (e *CommunicationRhythm) Role() AdviceRole {
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return RoleSkill
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}
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func (e *CommunicationRhythm) Desc() string {
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return "沟通节奏控制"
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}
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//----------客户
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// Customer 客户信息
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type Customer []ClientInfo
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type ClientInfo struct {
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// 个人信息
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PersonalInfo PersonalInfo `json:"personalInfo"`
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// 购房目的
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PurchasePurpose PurchasePurpose `json:"purchasePurpose"`
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// 核心需求
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CoreDemands CoreDemands `json:"coreDemands"`
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// 关注点与顾虑
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Concerns []string `json:"concerns"`
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// 决策建议
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DecisionProfile []string `json:"decisionProfile"`
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}
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type PersonalInfo struct {
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Name string `json:"name"` // 姓氏
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Gender string `json:"gender"` // 性别
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Location string `json:"location"` // 来源地/当前居住地
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IsFirstHome bool `json:"isFirstHome"` // 是否首套房
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FamilyOrganize string `json:"familyOrganize"` // 家庭人数
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}
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type PurchasePurpose struct {
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PrimaryPurpose string `json:"primaryPurpose"` // 主要目的
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SecondaryPurpose string `json:"secondaryPurpose"` // 次要目的
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DecisionMakers string `json:"decisionMakers"` // 决策人
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}
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type CoreDemands struct {
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TotalBudget string `json:"totalBudget"` // 预算范围
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PreferredLayout string `json:"preferredLayout"` // 偏好户型
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CoreAppeal string `json:"coreAppeal"` // 核心述求
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}
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func (e *Customer) Example() string {
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return `[{"personalInfo":{"name":"唐","gender":"男","location":"成都北门","isFirstHome":true,"familyOrganize":"夫妻+1孩+父母同住"},"purchasePurpose":{"primaryPurpose":"首次置业，解决自住","secondaryPurpose":"资产保值，未来可出租","decisionMakers":"夫妻双方"},"coreDemands":{"totalBudget":"350-400"","preferredLayout":"118㎡四房三卫双套房","coreAppeal":"在有限预算内满足家庭居住功能，确保房产保值"},"concerns":["总价超预算风险","板块保值能力","未来租金回报率","开发商资金实力"],"decisionProfile":["预算导向，严格控制总价","重点关注户型功能性和实用性","需要对比板块发展潜力","对开发商交付能力有顾虑"]},{"personalInfo":{"name":"冯女士","gender":"女","location":"","isFirstHome":false,"familyOrganize":"夫妻+1孩+父母同住"},"purchasePurpose":{"primaryPurpose":"改善居住条件","secondaryPurpose":"子女教育质量提升","decisionMakers":"夫妻双方需家庭共同商议]},"coreDemands":{"totalBudget":"400-500","preferredLayout":"118㎡四房三卫（非全景户型）","coreAppeal":"安静舒适、学区有保障的改善型住房"},"concerns":["临路噪音影响老人休息","学区质量和稳定性","社区小，绿化空间有限","得房率是否足够","二八板块学区对比"],"decisionProfile":["对噪音敏感，需要安静环境","重视教育资源配置","关注社区品质和舒适度","需要详细对比不同板块学区优势"]}]`
|
||
}
|
||
|
||
func (e *Customer) Copy() AdviceData {
|
||
return new(Customer)
|
||
}
|
||
|
||
func (e *Customer) Role() AdviceRole {
|
||
return RoleClient
|
||
}
|
||
|
||
func (e *Customer) Desc() string {
|
||
return "客户信息"
|
||
}
|